What is the next step for the LED display?
Micro LED will open up the market space. Recently, some leading screen companies have released the “transcript” of the past year and made strategic plans for this year’s development. Today, the concentration of the LED display industry continues to intensify. Finding the total market is a breakthrough in the case of limited market space. Leading companies are often the first to capture critical market information and trends keenly. Every move of the head screen companies will also convey the industry’s prospects. Today, we start with the whole screen enterprise. Let us see the future LED display market growth point and where to go next.
With the advent of a new round of technology cycle, we believe that the display industry will develop in a diversified way. Driven by the demand for 5G ultra-high-definition displays and flexible mobile intelligent terminals, various new technologies are expected to grow well. On this basis, Micro LED display technology is the direction with the most significant growth potential in the future.
In the latest announcement of screen companies, Leyard will achieve Micro LED orders of 320 million yuan in 2021. Milestones in COG R&D have increased mass transfer yields.
During the reporting period, Plantronics completed COB technology transformation through optimization and cost reduction and realized mass production of micro-pitch products. Auto Electronics undertook the “major transfer technology to realize the key technology research and development project of ultra-high resolution Micro LED display,” which promoted the progress of my country’s Micro LED technology. Currently, the COB packaging industry chain is more complete, the technology is more mature, and it is easier to perform mechanical processing. It is the mainstream form of Micro LED large-scale application.
Micro LED is the most critical development direction of the LED industry in the future, opening up the next competitive space. The layout of leading screen companies in Micro LED technology has already begun. The technical threshold for VR/AR applications is relatively high and requires a technical precipitation period. Similar to the small-pitch development path for Micro LED to achieve mass production. From exploration to trial production to blasting is a staged process.
The Metaverse, which exploded last year, ushered in a cooling-off period. With the introduction of relevant policies by governments of various countries, they are more standardized and rationalized. So far, LED display screens have become the pioneers in building a “real” metaverse. Especially under the impetus of the “Hundred Cities, Thousand Screens” policy, naked-eye 3D has attracted the most attention.
Regarding the virtual reality business, Leyard conducts in-depth research on the expansion and application of VR experience, Metaverse, and other fields. Plantronics’ research on naked-eye 3D applications has promoted the rapid formation of standard demonstrations and industrial agglomeration effects. Automotive Electronics has developed a “machine vision + marginalization” solution by combining “hardware + software + content.” “Computerized Network Digital Portrait” focuses on producing creative digital content and operating immersive live broadcast rooms. Recently, Alto also launched the virtual digital human “Xiaoao” to interact with the chairman of the company; Absen revealed on the recent investment interaction platform that the stage display equipment could be used for XR virtual shooting scenes, and the naked-eye 3D advertising screen helps to create urban business Circles and landmarks.
The domestic LED display market has broad prospects. However, according to market observations, the quality of modular splicing products, which account for half of the market, varies from good to bad. Security concerns abound. Although the LED display industry has high technical content, its industry threshold is not high. Some fake and inferior products disturb the market order and seriously damage the industry’s reputation.
On the road to strengthening the standardization of the industry market, some companies have taken the lead, such as Lianjian Optoelectronics and Absen, which have introduced the concept of the “original machine, the original brand.” Absen has also formulated eight industry standards highly recognized by the industry, aiming to keep the industry on track.
In this regard, promoting standardized display products will become an industry trend. “Purification” products are also “purification” industries, promoting standardized products to become the mainstream of the market, making good products healthier and more standardized.
From the action layout of leading screen companies, we can see the growth point of the industry. The four keywords Micro LED, Metaverse, Channels, and Standards will be hot topics in the future. We will wait and see how the specific development progresses.